Yahoo! Inc. Essay examples -- Business Marketing Case Studies

Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World Wide Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household, and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, California. Yahoo! was developed and first made available in 1994 by the Company's founders, David Filo and Jerry Yang, while they were graduate students at Stanford University. The Company was incorporated in California on March 5, 1995, and commenced operations on that date. On May 18, 1999 the Company reincorporated in Delaware. In August 1995, the company commenced selling advertisements on its Web pages and recognized its initial revenues. The company experienced dramatic growth providing broadcast media, communications, and commerce services. Yahoo! completed several major acquisitions including GeoCities, an Internet company specializing in publishing tools and online communities, and Broadcast.com inc., an Internet company specializing in audio and video broadcasts over the Web. These acquisitions as well as many other ones have helped Yahoo! diversify the properties and services it offers to its clients, helping to establish it as a one-of-a-kind, all encompassing web portal. Yahoo! is the number-one destination of users of the Internet the world over. With over 110 million unique users and 485 million average daily page views during December 1999, Yahoo! has clearly proven its ability to attract Web users like moths to light. With Yahoo!'s customizable services available in the U.S. and in 21 countries in 12 languages, Yahoo! users worldwide can pay their bills, track their stock portfolios, purchase virtually any product imaginable, and find a host of other services including email and chat rooms, all within the virtual borders of the prime ... ... for the short-term it still faces possible downside. As good as Yahoo!’s prospects are for the future, with all of its new sources of revenue as well as with the new pay services it is implementing, Yahoo! still faces near term uncertainty for shareholders. With all of the market turmoil over the possibility of recession and economic downturn, Yahoo!’s current instability leaves it with room for a greater decrease in share price. I do however believe that over the long term Yahoo! has a strong outlook and will perform well for its shareholders. Although compelling at these levels, I would not buy shares in Yahoo! for the short term, as in the next 6 months I don’t see any improvement in Yahoo!’s finances. I would therefore buy a July-01 Put on Yahoo (Symbol: YHQSF), with the exercise price of $30, based on Friday February 23rd’s closing price of $25.43. This Put is $4.57 â€Å"in the money† and its last trade went through at 9 and 7/8. T his is less than the value computed by Black-Scholes of 11 and 1/64. I believe that over the next few months, Yahoo!’s shares will be trading below the current market price of $25.43, therefore making the Put a profitable investment with minimal risk.

Review and Evaluate Strategies in Health and Social Care Environments to Overcome Barriers to Effective Communication and Interpersonal Interactions

There are a lot of useful strategies within a health and social care environment for example a hearing aid would be very useful as a deaf person would be able to hear people talking to them as it picks up and increases the volume of an individual’s voice so the deaf person would hear them clearly but also it has disadvantages as if the hearing aid battery was not working it would be no use to them as they would not hear anything or only hear tiny bits of conversations, also hearing aids amplify background noise and if the background noise was very loud it could put the person in a great deal of pain as everything is 10 times louder to them.Mobile phones have a lot of advantages such as the service user can get in touch with medical professionals if they need to and get advice quickly without them having to travel to the doctors but also it is a disadvantage as not a lot of service users would know how to use mobile phones as they are advanced. Also if a service user was trying to use a mobile phone but failing to it could also make them stressed this could lead to other health problems on top of the ones that they may already have.Hearing loops are a advantage in health and social care as it helps deaf people hear sounds more clearly and also cuts out any background noise so the deaf person could hear what anyone is saying and understand it very clearly, the disadvantages of having a hearing loop is that they can pick up interference from other magnetic fields this may confuse the person who is wearing the hearing loop and also could put them in some discomfort as they are picking up more sounds than they should. In some situations a loop may not be secure, other hearing aid wearers can listen in this could make the deaf person feel as if everyone is listening to what he is saying or listening to and could make the deaf person feel very uncomfortable.Interpreters are a great advantage in health and social care as they can communicate a conversation, whet her it be signed or spoken to someone in a different language that they may understand. A disadvantage of an interpreter may be that they don’t only have to interpret the words and signs but also have to find a way of expressing a meaning if this is not done correctly then the service user may not understand and misunderstand what they are being told and make it into something much worse than they are  actually being told.A translator is really useful in health and social care as they change recorded information such as a written word into another language this would be good for someone who is deaf that cannot hear a interpreter so the translator would write it down for them instead, the disadvantage of a translator is that they also have to convey the meaning as well as the word so if the translator is unsure of the meaning it could then confuse the service user and also because they have to write it down if their hand writing is not clear enough the service user may mista ken it for another word.A signer is a good way of helping the deaf community in health and social care as a signer is a person who uses a signed language to communicate with deaf people this is very useful as the service provide e.g. doctor is not likely to have learned signed language but if a signer came in he could communicate with the deaf individual through the signer it is also a lot easier than lip reading as lip reading may not always be understood. The disadvantages of a signer would be that the signer would have to make every hand movement as clear as possible so that the service user understand 100% what they are being told also the signer would have to use a language appropriate to the service user and not use any words they may not understand such a jargon and slang.

Functionalism and the Family - 637 Words

Took 45 minutes to complete about 659 words Using the material from the Item and elsewhere, assess the functionalist contribution to our understanding of the family.(24 marks) Functionalism is a structural theory as it examines social institutions e.g. economy , education etc. It sees these institutions as a way of moulding and shaping the individual. Functionalism is also a consensus theory and tends to encourage sharing norms and values and promotes agreement rather than conflict , value consensus. Functionalists adopt and organic analogy. This is the idea of seeing society as a living system (human body) , e.g. the skin of our body is like our norms and values. Material from the item says that Murdock (1949) suggests the four†¦show more content†¦Overall , Functionalists have a large contribution to our understanding of the family as they provide functions which most families , especially nuclear families still follow to a certain extent. However , Feminists and Marxists have had a large contribution to our contribution and understanding of the family as well as functionalists as they highlight the family darkShow MoreRelatedFunctionalism in Family1739 Words   |  7 PagesThe affects of Functionalism, Conflict and Interactionist Theory on Family SOC101 Emily Frydrych May 24, 2010 A social institution is â€Å"an organized pattern of beliefs and behaviors centered on basic social needs† (Schaefer, 2009). I believe that family is one of the most important social institutions. Family is a social institution that is always changing. My family has changed greatly over the past years. As a child I went from foster home to foster home. My birth mother was only 14 yearsRead More The Usefulness of Functionalism for an Understanding of the Family660 Words   |  3 PagesThe Usefulness of Functionalism for an Understanding of the Family Functionalists focus on the roles of the family as an institution and its interaction with other institutions, such as the ratio of functions the family has to perform compared to those that other institutions such as schools and the NHS perform. Functionalism sees the use of the family in society and how it can take pressure from the government by becoming an almost dependent institution that will help Read MoreThe Usefulness of Functionalism for an Understanding of the Family1289 Words   |  6 PagesThe Usefulness of Functionalism for an Understanding of the Family The Functionalists see the family as an important and vital institution in society. They take a MACRO view and look at interdependence between the family and other organisations. Functionalists look at the positive parts to society but overlook the negatives. They emphasise on the value consensus and see the family as being universal. Other people’s outlooks disagree with this view, such as the MarxistsRead MoreAssessment of the Usefulness of Functionalism in Understanding the Family1223 Words   |  5 PagesAssessment of the Usefulness of Functionalism in Understanding the Family Functionalism is a structuralist theory. This means it sees the individual as less important as the social structure of society. It is a ‘top down’ theory. The family can be defined as an intimate domestic group composed of people related to each other by blood, sexual relations and legal ties. When assessing how useful functionalism is when looking at the family, other views/perspectives needRead MoreEmergence Of Structural Functionalism. 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The theories have helped understand various social issues in the society and made it easy to develop solutions to the problems. There are different theories that are used to explain how the society operates and how people interact with each other. Examples ofRead MoreAssess the Strengths and Weaknesses of the Functionalist Approach to Society1165 Words   |  5 Pagesmarks) Functionalism is seen as a macro-scale approach to society; it sees society as a whole rather than looking at parts of it. Due to this, functionalism sees society as a body (organic analogy), all the institutions work together to make society. This is particularly useful when observing society in order to understand the way in which it functions and the way in which all the institutions (organic analogy: organs within the body) work together to sustain society as a whole. Functionalism beingRead MoreStructural Functionalism1448 Words   |  6 PagesStructural functionalism, or simply functionalism, is a framework for building theory that sees society as a complex system whose parts work together to promote solidarity and stability.[1] This approach looks at society through a macro-level orientation, which is a broad focus on the social structures that shape society as a whole, and believes that society has evolved like organisms.[2] This approach looks at both social structure and s ocial functions. Functionalism addresses society as a wholeRead MoreDiscuss Marxism and Functuionalism and Compare1133 Words   |  5 Pages a French philosopher. For him, common sense and the obvious would not suffice; he wanted to build scientific theories based on critical awareness of society. The two main stems of sociological concepts are Positivism and Phenomenology. Both Functionalism and Marxism are Positivist theories. This means that philosophies are built by using scientific research methods to create structural perspectives. Positivism is called macro sociology because it looks at society holistically; it also emphasisesRead MoreSociological Perspectives On Life Chances Essay1343 Words   |  6 PagesTask 1 This essay is based on two main sociological perspectives such as Functionalism and Marxism. It will evaluate the view that differences in the life chances between social groups which are dependent on various social factors affecting the society and individuals. Furthermore, it will compare and contrast these two sociological perspectives. Life chances can have a positive or negative effect on individual’s lifetime in terms of their education, health, employment, income and housing. They