The Theory Of Human Resource Management - 2171 Words

In the age of Globalization, the Human Resources Professional must remain relevant by adopting the commitment to life-long learning to in order to keep the organization vehement. Throughout known history, human resource professionals have played a key role at almost every level. In the ancient world, much like today, military commanders needed to know who in their ranks where capable of accomplishing what tasks. Soldiers fought on the frontlines, clerks maintained records of victories, and everyone collected supplies along the way. As conquerors took new lands, their armies grew and needed administrative support. The conqueror needed the ability to keep track of his strength, enlist new soldiers, and hire new commanders (History of Human Resources Management, 2016). Enter the Human Resources Professional who managed pay and tracked the number of soldiers available for a campaign. Without these two critical tasks, commanders would face mutiny and ultimately defeat on the battl efield. Some of the earliest challenges to the HR professionals’ relevancy dates back to the period of early Islamic expansionism. Administrative papyri documents dating as far back as the 7th century AD were found along the current north eastern Egyptian border (Legendre, 2015). This is also one of the earliest recorded challenges to the HR professional as all of these administrative documents were transcribed in three languages. Coptic was the most common language of the region and was usedShow MoreRelatedThe Theory Of Human Resource Management2090 Words   |  9 Pagespractitioner Firstly, I would like to define the concept of Human Resource Management. â€Å"This term is not easy to define because it is commonly used in two different ways. On the one hand it is used generically to describe the body of management activities covered in book, and on the other hand, the term is equally widely used to denote a particular approach to the management of people which is clearly distinct from personnel management†. (Torrington, Hall, Taylor Atkinson, 2011: p.6) In our firstRead MoreThe Human Resources School Of Management Theory1288 Words   |  6 Pagesfrom the Human resources school of management theory. This paper will discuss the following scenario and talk about how I would apply my chosen management style to it: I am the director of Tri-County Home Health Agency and, because of financial reasons; I am to implement some lay-offs within the organization. I need to decide which jobs will have to be eliminated, who will help in my decision-making process, and what methods I will use to notify employees about my decisions. Human Resources SchoolRead MoreThe Theory Of Human Resource Management Practices768 Words   |  4 PagesIntroduction It’s been found that human resource management practices which enable or motivate individual efforts may have trivial or even negative effects on collective efforts and vice versa (Zhao, 2009). The man who’s lower-level needs are satisfied is not motivated to satisfy those needs any longer. For practical purposes they exist no longer (Ott, 2008). Then how do managers motivate and, more importantly, how do managers know when to pull back from historical motivational techniques toRead MoreTransmitting System Theory to Human Resource Management3170 Words   |  13 PagesEssay on Transmitting social system theory to human resource management Human resource management can be considered as the most complex field of an organisation. Assuming that this statement is true one could raise the question why human resource management is more diverse than the other fields in an organisation as finance or sales. The answer will be always the same. It is because of the individual, playing a major role within everyday’s HR work environment. This essay discusses whatRead MoreHuman Resource Management, an Academic Theory and Business Practice1381 Words   |  6 PagesRockwell Drive, Rockwell Center, Makati City http://apslibrary.ateneo.edu Information Resources Guide on HUMAN RESOURCE MANAGEMENT 2005 - 2008 Human Resource Management (HRM) - is both an academic theory and a business practice. It is based on the notion that employees are ï ¬ rstly human, and secondly should NOT be treated as a basic business resource. HRM is also seen as an understanding of the human aspect of a company and its strategic importance. HRM is seen a moving on from a simpleRead MoreLiterature Review of Human Resource Management, theory versus practice2101 Words   |  9 Pagesrelationship between human resource management and organizational outcomes is one of the long-standing goals of macro human resources management research. – Kaifeng Jiang et al 2011 With rapid change in the economic environment managers and scholars have been motivated to seek competitive advantages through new sources. The role of a skilled, motivated and flexible workforce has become more prominent than traditional attributes such as technology, economies of scale or natural resources. This is illustratedRead MoreWhat Is Management Theory Of Classical And Human Resources Affect The Management Of Different Organizations1765 Words   |  8 Pagesdifferent management theories. The purpose of this study is to identify which management theory is ideal for any company to pursue and it will cover advantages and disadvantages of each. The source of information for the above topic will be books that are published by different scholars. The research will be concluded with an assertion of how the two management theories of classical and human resources affect the management of different organizations. Key words: management theories, human resources. IntroductionRead MoreRationality of Organizations and Management Theories Essay1741 Words   |  7 Pages-most rational- things. This essay will illustrate the rationality of organization by looking at the management theories used by the organization. To do this, first of all definition of organization and the importance of management theories to organization will be given. After that, three types of management will be discussed, which are traditional model, human relations model and human resources model. Finally the essay will end with a conclusion. What is Organization? Clear explanation of organizationRead MoreThe Analysis Of The Equitable Employee Relations Since The Year 19681542 Words   |  7 Pagesanalysis of the human resource management in both settings of the 1968 period and that of the modern times of the era of businesses and corporate organizations. As such, the research will involve development and analysis of the evolution the human resource management has undergone over the years and how these theories link up and effect the current state of the equitable employee relations in the modern organizational setting. Development of the Human Resource Management Theories In analyzing theRead MoreEssay on Human Resource Management1057 Words   |  5 PagesHuman resource management (HRM) is the strategic and coherent approach to the management of an organizations most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business.[1] The terms human resource management and human resources (HR) have largely replaced the term personnel management as a description of the processes involved in managing people in organizations.[1] Human Resource management is evolving rapidly

Scolding Brides And Bridling Scolds Taming The Woman s...

In Scolding Brides and Bridling Scolds: Taming the Woman s Unruly Member, Lynda Boose explains that when Kate puts her hand under Petruchio s boot it is part of the ceremonial custom when a bride was offered a share of property by her intended husband, but also a physical representation of the marriage vow to love, honor, and obey (182-183). Brides were increasingly indisposed to perform this part of the ceremony is apparent from all kinds of invented fumbling at the altar, for example dropping the rings, when the act of self-abasement was expected (183-184). Boose explains that the ceremonial debasement of women during their marriage ceremony was something that would be easily recognizable to an audience in Shakespeare’s time (184). Boose then moves on to the actual punishments of shrews in early modern England. She explains that during this time there was civil disorder and â€Å"strained gender relations† that ended with what some people would call â€Å"witch hunts† (184). This is interesting because it was more likely that a woman would get into trouble for mouthing off rather than committing sexual misconduct. The most popular form of punishment was public dunking in a public horse-wash pond (185). The woman charged with the offense would be attached to a â€Å"cucking stool†, paraded through the town square and then dunked in a dirty pond where people would wash their horses. Boose points out the line in 1.1.55 when Grumio declares that instead of courting Kate, a man shouldShow MoreRelatedEssay on Kate in William Shakespeares The Taming of the Shrew1760 Words   |  8 PagesKate in William Shakespeares The Taming of the Shrew Katharina or Kate, the shrew of William Shakespeares The Taming Of The Shrew is sharp-tongued, quick-tempered, and prone to violence and violent outbursts, especially to anyone who tries to win her love. This is shown from the beginning in Act One with the scene among Hortensio and Gremio and her. When Gremio proclaims her too rough

Hiv / Aids And Its Effects On Society - 1500 Words

Human Immunodeficiency Virus, or HIV, is the virus that causes AIDS (Acquired Immunodeficiency Syndrome), and is the most advanced stage of HIV infection. AIDS HIV/AIDS deteriorates a person s ability to fight infections. It can be transmitted through direct contact of a mucous member or the bloodstream with a bodily fluid containing HIV, such as blood, semen, vaginal fluid, preseminal fluid and breast milk and through unprotected sex and needle sharing. An HIV test checks finding. Medications may subdue the virus and delay the onset of AIDS. HIV/AIDS has had a great impact on society, both as an illness and as a source clear-sightedness. HIV/AIDS cannot be cured but it can be treated, it requires a medical diagnosis, and lab test. (According to 2005-2015 WebMD, â€Å"HIV/AIDS Health Center†) The symptoms of HIV/AIDS varies from person to person depending on the phrase of the infection. HIV infection varies as those of minor illnesses like the cold or flu. The signs of HIV/AIDS are tiredness, swollen lymph glands, fever, loss of appetite and weight, diarrhea, and night sweats. HIV/AIDS comes in three (3) stages/types: Acute infection or seroconversion, happens within 2-6 weeks after the person is expose or become infected. In this stage the person’s body immune system try to put up a fight against the virus. The symptoms of acute infection look similar to those of other virus-related illnesses and is compared to that of flu. The symptoms may last for a week or two and will goShow MoreRelatedHiv Aids And Its Effect On Society1790 Words   |  8 Pages HIV AIDS, which stands for Human Immunodeficiency Virus and Acquired Immunodeficiency Syndrome, are rapidly growing epidemics in our society. The wide public is not very informed about essential details of this disease; yet everyone thinks they know all there is to know about AIDS. Upon finalizing my topic, I verbalized it to my teacher in front of my class and received many interesting comments from my peers. â€Å"What are you going to say about AIDS for 10 whole pages?† said one. â€Å"We already knowRead MoreHow Has Aids Affected Our Society?1254 Words   |  6 PagesHow has AIDS affected our Society? Today more Americans are infected with STDs than at any other time in history. The most serious of these diseases is AIDS. Since the first cases were identified in the United States in 1981, AIDS has touched the lives of millions of American families. This deadly disease is unlike any other in modern history. Changes in social behavior can be directly linked to AIDS. Its overall effect on society has been dramatic. It is unknown whether AIDS and HIV existedRead MoreHuman Immunodeficiency Virus ( Hiv ) / Acquired Immune Deficiency Syndrome ( Aids )1449 Words   |  6 PagesHuman Immunodeficiency Virus (HIV) /Acquired immune deficiency syndrome (AIDS) is present around the world. HIV weakens the body’s immune system by attacking its defences against disease this later develops into AIDS which causes for the body to be unable to fight of illness and diseases it usually could (Afao.org.au, 2015). Chad a country of Sub Saharan Africa has an estimated 210,000 people living with HIV/Aids. Working to decrease this a number promotional incentives are being run such as theRead MoreThe Fight Against Human Immunodeficiency Virus Infection Immunodeficiency Syndrome ( Hiv / Aids )1714 Words   |  7 Pagessyndrome (HIV/AIDS) in Africa and it became one of the earliest success stories (USAID 2004). However, the HIV-AIDS prevalence rates have been rising again drastically since 2011. Uganda now seeks for â€Å"Preventive Measures† lessons from other countries that had used it before as â€Å"a learning and reference point† (Monitor Uganda, May 8, 2013). Therefore, the question of interest in this paper is why are the rates of HIV-AIDS suddenly increasing in Uganda? According to the 2011 AIDS IndicatorRead MoreHiv/Aids in Africa Essay842 Words   |  4 PagesSub-Saharan Africa is the region of the world that is most affected by HIV/AIDS. The United Nations reports that an estimated 25.4 million people are living with HIV and that approximately 3.1 million new infections occurred in 2004. To put these figures in context, more than 60 percent of the people living with the infection reside in Africa. Even these staggering figures do not quite capture the true extent and impact that this disease causes on the continent. In 1998, about 200,000 Africans diedRead MoreRole Of The Affordable Care Act Essay1171 Words   |  5 PagesThe Role of the Affordable Care Act in Reducing the Cost of HIV in the United States HIV stands for Human Immunodeficiency Virus, and if left untreated, can lead to AIDS (Fauci, 1988). Globally, 36.7 million people are living with HIV and 1.2 million are living with HIV in the United States. Over the last decade, the annual number of new HIV diagnoses decreased by 19%, and many health professionals and public health researchers attribute this to both awareness and prevention. Research shows thatRead MoreWhy Hiv / Aids Is A Serious Medical And Social Issue?1602 Words   |  7 PagesSaju Khatri English1113 December 1, 2015 Why HIV/AIDS is a serious medical and social issue HIV/ AIDS is the serious problem of the world today. HIV is commonly known as Human Immune Deficiency Virus and AIDS is Acquired Immune Deficiency Virus. HIV is the first stage and AIDS is the final stage of the same disease. HIV/AIDS is not itself a disease, but it decrease the power of immunity in the human body which will decrease the resistance capacity of the body to fight the disease. It is the fluidRead MoreAids Research Paper1428 Words   |  6 Pagesthe history of time, there have been diseases that have altered the environment of communities, societies, and the world. Some of these diseases were more catastrophic than others, however all are important to understanding how to prevent and prevail over these illnesses. One of the most preeminent diseases of our world today is the epidemic of AIDS. As a consistent killer throughout the world, AIDS has become an immediate concern to agencies and governments worldwide. In response, there are numerousRead MoreStigma Of Hiv An d Aids918 Words   |  4 Pages With the recent passing of World AIDS day on December 1st, 2015, which followed Charlie Sheen’s recent disclosure of him being HIV-positive, revealed sad realties about society’s relations to HIV and AIDS. So it seems opportune that this paper shed some light on the issue of stigma in relation to HIV and AIDS. This paper supports the notions that although stigma around HIV status has come a long way since its inception as an infectious disease in the 1980s, HIV stigma has not yet come to an endRead MoreA Research Study On Palliative Care1663 Words   |  7 PagesPreviously, HIV was considered a disease associated with young persons. However, in present day, it is recognized as the disease that affects people of all ages. Individual aged 50 and older has many of the same HIV risk factors as a younger individual. There is an increase in the number of patients aged 50 and over who are living with HIV. This increase in the population is du e to the increase in life expectancy of people with HIV and new cases in older people. To manage this increasing population

The Annual Changes Of Temperature On A Planet - 1021 Words

The annual changes of temperature on a planet, also known as seasons, are caused by two distinct factors: the planet’s axial tilt and its variable distance from the sun, also called orbital eccentricity. The temperature on a singular point on a planet is determined by the amount of sun that falls on that particular location. If a planet does not contain an axis tilt, then the temperatures would be highest along the equator, where light from the sun falls directly, and coldest at the north and south pole, where the light of the sun almost never touches. This would stay constant year round and never vary. However, when a planet does contain an axis tilt, the angle in which the light from the sun falls on any given point on the planet will†¦show more content†¦This seemingly small number, is actually quite large, and that variation, in combination with the planet’s axis tilt, is the cause of much more extreme seasons that what we see on our own planet, Earth. On E arth, the seasons are divided into near equal lengths of approximately three months for each season. This is caused by two factors: Earth’s circular orbit and that fact that Earth moves at a relatively constant speed as it orbits the sun. The same cannot be said for Mars. The high eccentricity of Mars’ orbit also changes the speed of which it orbits around the sun. When Mars orbits slowest when it is at aphelion and fastest at perihelion. This change is speed makes some of Mars’ seasons longer than others. Spring is considered the longest season, lasting approximately 194 Martian days, whereas autumn is the shortest season, lasting approximately 142 Martian days. These extreme seasons of Mars can have some very interesting effects on the planet. Research has shown that global atmospheric pressure is 25% lower during the local wintertime than during summer. This happens for two reasons: first, the eccentricity of Mars s orbit and secondly, there is a pattern-lik e exchange of carbon dioxide between the north and south polar caps and the mostly CO2 atmosphere. When the north pole is tilted away from the sun around the winter solstice, the northern polar cap expands as the carbon dioxide within the atmosphere freezes. On the opposite side of the

Air Pollution Free Essays

Ladies and Gentlemen, today I am here to talk to you about something which is becoming a huge issue in our world. Air Pollution is a major problem facing our government today. It is harmful to every living creature on the planet. We will write a custom essay sample on Air Pollution or any similar topic only for you Order Now Just imagine one day having to walk outside wearing a mask; or not being able to open the windows of your house on a hot summer’s day. Or even worse, imagine looking out of your window and not seeing any form of life. All vegetation has died due to acid rain and other chemicals such as sulphur poisoning. Some of these ideas can become a reality if something is not done about this problem, which, in my opinion, is far greater, a problem than the wars that are going on the world at this moment. There are two main air pollutants; one is natural causes for example windblown dust, pollen, fog etc. and the other is that which we call people pollution. This is the most serious form of air pollution. One of the worst air pollutants which are affecting our environment today is carbon monoxide, a colourless, odourless gas caused by the incomplete burning of gasoline, oil, and wood. Low concentrations can cause dizziness, fatigue and headaches, while high concentrations can be fatal. Other pollutants such as Carbon Dioxide, Nitrogen and Lead have contributed to the deteriorating environment. We are all guilty of the overuse of same and, consequently, we all contribute to the pollution levels from which we suffer. In the days before the proliferation of large cities and industry, nature’s own systems kept the air fairly clean. Wind mixed and dispersed the gases, rain washed the dust and other easily dissolved substances to the ground and plants absorbed carbon dioxide and replaced it with oxygen. With increasing urbanisation and industrialisation, humans started to release more wastes into the atmosphere than nature could cope with. More pollution has been added to the air by industrial, commercial and domestic sources. A study conducted by the World Bank in 1995 revealed that 40,000 people in India die prematurely due to polluted air in cities. India has witnessed alarming environmental degradation in the last two decades. It is the sixth largest and the second fastest producer of greenhouse gases. When people say â€Å"I’m going out for a breath of fresh air† this is no longer possible in most cities. The air they inhale is a lungful of chemicals and toxins which are harmful to the human body and which may cause people to be more susceptible to respiratory problems, lung infections, cancer and even death in the long term. Air pollution is also the cause of global warming which is rapidly changing the world’s climate due to a thinning in the ozone layer which protects the earth from dangerous ultra violet rays. But what can we do about this increasing problem? Well, first and foremost, we have to step up to the plate and agree that this is a major issue in the world and that something needs to be done about it†¦. now! Not in twenty or thirty years’ time when it will be too late to change. Secondly, we have to let the entire population of the earth know about the effects of air pollution on the planet, and what they can do to help both themselves and their planet. Besides that, we need to put restrictions in place on the use of certain chemicals and toxins which are causing untold harm to our environment. We need to make sacrifices to make this work but we will experience the benefits both in long and in the short term. As Winston Churchill once said â€Å"There is nothing wrong with change, if it is in the right direction†. As individuals we also need to make changes in our domestic environment in order to reduce air pollution. We need to reduce, reuse and recycle, we need to judicious in the use of fossil fuels, and, we need to make drastic changes in our transport policies. For all of the above to succeed, we need education, co-operation, research and the proper funding in order to initiate policies which will lead to real change in our habits. Nowadays, many people in Malaysia are not willing to sacrifice time and money to go â€Å"green. † We need to be doing something! Just like David Orr said, â€Å"When we heal the earth, we heal ourselves. † And we will be successful. For we will have a world saved. Thank You. How to cite Air Pollution, Papers Air Pollution Free Essays Air pollution is the introduction of chemicals, particulates, biological materials, or other harmful materials into the Earth’s atmosphere, possibly causing disease, death to humans, damage to other living organisms such as food crops, or the natural or built environment. The atmosphere is a complex natural gaseous system that is essential to support life on planet Earth. Stratospheric ozone depletion due to air pollution has long been recognized as a threat to human health as well as to the Earth’s ecosystems. We will write a custom essay sample on Air Pollution or any similar topic only for you Order Now Indoor air pollution (see Airlog) and urban air quality are listed as two of the world’s worst toxic pollution problems in the 2008 Blacksmith Institute World’s Worst Polluted Places report. [1] Pollutants[edit] Main articles: Pollutant and Greenhouse gas Before flue-gas desulfurization was installed, the emissions from this power plant in New Mexico contained excessive amounts of sulfur dioxide. Schematic drawing, causes and effects of air pollution: (1) greenhouse effect, (2) particulate contamination, (3) increased UV radiation, (4) acid rain, (5) increased ground level ozone concentration, (6) increased levels of nitrogen oxides. An air pollutant is a substance in the air that can have adverse effects on humans and the ecosystem. The substance can be solid particles, liquid droplets, or gases. A pollutant can be of natural origin or man-made. Pollutants are classified as primary or secondary. Primary pollutants are usually produced from a process, such as ash from a volcanic eruption. Other examples include carbon monoxide gas from motor vehicle exhaust, or the sulfur dioxide released from factories. Secondary pollutants are not emitted directly. Rather, they form in the air when primary pollutants react or interact. Ground level ozone is a prominent example of a secondary pollutant. Some pollutants may be both primary and secondary: they are both emitted directly and formed from other primary pollutants. Major primary pollutants produced by human activity include: Sulfur oxides (SOx) – particularly sulfur dioxide, a chemical compound with the formula SO2. SO2 is produced by volcanoes and in various industrial processes. Coal and petroleum often contain sulfur compounds, and their combustion generates sulfur dioxide. Further oxidation of SO2, usually in the presence of a catalyst such as NO2, forms H2SO4, and thus acid rain. [2] This is one of the causes for concern over the environmental impact of the use of these fuels as power sources. Nitrogen oxides (NOx) – Nitrogen oxides, particularly nitrogen dioxide, are expelled from high temperature combustion, and are also produced during thunderstorms by electric discharge. They can be seen as a brown haze dome above or a plume downwind of cities. Nitrogen dioxide is a chemical compound with the formula NO2. It is one of several nitrogen oxides. One of the most prominent air pollutants, this reddish-brown toxic gas has a characteristic sharp, biting odor. Carbon monoxide (CO)- CO is a colourless, odourless, toxic yet non-irritating gas. It is a product by incomplete combustion of fuel such as natural gas, coal or wood. Vehicular exhaust is a major source of carbon monoxide. Volatile organic compounds – VOCs are a well known outdoor air pollutant. They are categorized as either methane (CH4) or non-methane (NMVOCs). Methane is an extremely efficient greenhouse gas which contributes to enhanced global warming. Other hydrocarbon VOCs are also significant greenhouse gases because of their role in creating ozone and prolonging the life of methane in the atmosphere. This effect varies depending on local air quality. The aromatic NMVOCs benzene, toluene and xylene are suspected carcinogens and may lead to leukemia with prolonged exposure. 1,3-butadiene is another dangerous compound often associated with industrial use. Particulates, alternatively referred to as particulate matter (PM), atmospheric particulate matter, or fine particles, are tiny particles of solid or liquid suspended in a gas. In contrast, aerosol refers to combined particles and gas. Some particulates occur naturally, originating from volcanoes, dust storms, forest and grassland fires, living vegetation, and sea spray. Human activities, such as the burning of fossil fuels in vehicles, power plants and various industrial processes also generate significant amounts of aerosols. Averaged worldwide, anthropogenic aerosols—those made by human activities—currently account for approximately 10 percent of our atmosphere. Increased levels of fine particles in the air are linked to health hazards such as heart disease,[2] altered lung function and lung cancer. Persistent free radicals connected to airborne fine particles are linked to cardiopulmonary disease. [3][4] Toxic metals, such as lead and mercury, especially their compounds. Chlorofluorocarbons (CFCs) – harmful to the ozone layer; emitted from products currently banned from use How to cite Air Pollution, Papers

Australian Mobile Phone Industry-Free-Samples-Myassignmenthelp

Question: Discuss about the Australian Mobile Phone Industry. Answer: Introduction Mobile Phone market consists of all cell phones, smart phones that are used for communicating via a mobile. The following market is divided into two parts namely the feature mobile phones and the Smartphones. Smartphone are advanced cell phones that serve as mini computing devices and run on an mobile operating system. Feature phones on the other hand are common handsets that do not offer any special advantages apart from browsing the internet or taking pictures. The Australian mobile phone market is a growing market and has shown a gradual improvement in the sales figures. However the trend has shifted towards a negative growth from the year 2015 and experts predict a complete downslide of the market in the year 2021. One of the most noticeable factors of the mentioned market is that it is one of the most penetrated Smartphone markets of the world (Hamka et al. 2014). Macro Environment Economic impact of mobiles in Australia The introduction of Mobile phones has globalized the way people communicate with each other. The advancement of technology has seen the discovery of Smartphones which has further changed the perception of the modern world (Abeele et al. 2014). Mobile broadband connections will increase from 55% to around 73%. An estimated 5.7billion Smartphone user will be present in the year 2020 with an increase in the data traffic of over 47%. The revenues from data growth will be around $1.14Trillion. The most notable factor is the prediction of 60% digital inclusion around the whole world by the year 2020. Mobile phone industry will contribute to around $4.2 trillion in the coming years which at present are around$ 3.3 trillion (Shaikh and Karjaluoto 2015). Australian Revenue and Large Companies The Economy of Australia is one of the most developed in the globe. The Australian GDP is AUD$ 1.67 Trillion as of the year 2016. Total wealth of the island continent is around $8.9 Trillion. In 2016 it is the 12th largest national economy in terms of nominal GDP. There are many large companies present in Australia which are registered with the Australian Stock Exchange (Hubbard et al. 2014). Large companies include Wesfarmers, National Australian Bank, ANZ, Commonwealth bank, Caltex and Rio Tinto group (Agar 2013). Australian Mobile Phone Market As mentioned earlier the Australian mobile phone market is one of the frontrunners in the Smartphone industry. However if predictions are to be believed the market will be saturated in the coming years. The total revenues of Australian market are around $3405.9 million in the year 2016. The growth rate was around 5.1% starting from 2012 to the year 2016 (Agar 2013). The consumption volume of the market increased with a CAGR of 3.3% in between the year 2012 to 2016 (Sarker et al. 2016). Approximately 9.7 Million units of Smartphones were sold until the year 2016. The figures are set to grow at 10 million units in the year 2021 as a result of the slowdown. The CAGR rate will also fall to 0.6% in between the year 2016-2021 (Jackson et al. 2014). Global Mobile Phone Market The global mobile phone market is currently matured in the developed world with an average of more than one phone or one subscription with every individual. Currently the growth rate is seen in emerging markets of Asia-Pacific, Middle East, Latin America and Eastern Europe. India and China contribute the most in the Smartphone industry of the world. Major Smartphone companies of the world are Apple Inc, Motorola Inc, Acer, Google, Panasonic, HP, LG Electronics and many more as such. According to Agar (2013) the different companies are engaged in research activities to develop their products further and maintain a superior competitive advantage in the global market. Australian Market Profitability Demand for the feature phones in Australia was very high before the introduction of the Smartphone. Microsoft Nokia was the leader in the category accounting to around 32% retail volume share in Australia. But the adaption of windows as the operating system of the Smartphone severely affected Microsoft as sales figures declined to around 65%. The increasing replacement cycle and creation of the saturated market has is expected to lead the retail volume of sales of the Smartphones in the country. The change in the models and the adaption of new features has failed to woo the customers and companies are struggling to sale new phones to the citizens of the island continent (Bhatti et al. 2017). Some manufacturers have been changing their approach and implementing new strategies to make their product successful. Apple has introduced a new technology called bezel-less display and launched a new range of Smartphone. The use of such advanced technologies may help in the turnaround of the bu siness (www.apple.com). Figure No 1- Smartphone and Tablet Ownership in Australia Source- (Huang et al. 2014) Government Policy in Australia All laws and codes of conduct that apply to the ACT government employees also applies to the general employment of the different mobile devices that are used in the country. The Australian law maintains shared services that are on a list of approved devices fully supported by the government (Fleisher and Bensoussan 2015). The requests to purchase devices must be in accordance with the ACT Government Purchasing Guidelines and should be approved by the delegate of the officer. The usage policies of the mobiles depend totally on the ICT Resources Policy (Golev et al. 2016). The current ACT government mobiles contract with the company offers two voice plans. The first one being the $17.00 per month unlimited voice plan and the other one being the Pay as you go voice plan (Huang et al. 2014). Socio-Cultural Factors Political factors- Australia is considered to be one of the safest places for investment. The political and regulatory environment of the island continent is quite stable and risk free. The country is also very much open and progressive and provides investors with a very high degree of confidence and certainty (Huang et al. 2014). The presence of a skilled, well educated and multi lingual workforce and most importantly the strategic time base of the country help the investors to develop a competitive edge in the market. Economic Factors- The property prices in Australia are generally high as it is a developed economy. The high range of demand for rental spaces in large cities of the continent makes the market very profitable for the investors to invest heavily. The stable political condition of the country has helped the country to become one of the topmost economies of the globe. The GDP of the country is higher than US and UK which shows the development of the country. Strong GDP, stable economic rates, rise in the exchange rates and low levels of inflation and unemployment makes the country an economic powerhouse (Shaikh and Karjaluoto 2015). Social Factors- The society of Australia can be divided into three main types namely the upper class, the middle class and the working class. The rich persons that falls in upper class consist of around 5 to 10 percent of the countrys population while the most part of the population is middle class. Higher education generally forms the basis of the countrys employment opportunities. Presence of a large number of secondary schools and most importantly colleges and universities makes Australia one of the best places to pursue higher education (Hamka et al. 2014). Technological factors- Technology leads to improvement in the cost, improvement in the present quality and new innovations. The Commonwealth Scientific and Industrial research Organization and Defense Science and Technology headquartered in Melbourne and Canberra. The concentration of research and development in and around Australia, growing role of industry in supporting innovations and appropriate funding has helped the country to be a technologically improved country (Huang et al. 2014). Segmentation of the Mobile Market The island nation of Australia accounts for 2.6% of the market value of the Asia-Pacific mobile phones. While China leads the table with a 45.6% value Australia is in the fifth position preceded by Japan, India and South Korea. The market segmentation in Australia accounted to around 3,405.9 million in the year 2016 (Hamka et al. 2014). The segmentation of the market is based on three factors namely understanding mobile consumers behavior, geographical segmentation and keeping a tab on the works of the other industries. Figure No 2- Mobile Segmentation Source- (Hamka et al. 2014) GEOGRAPHY 2016 % CHINA 59.885.9 45.6 JAPAN 17,432.0 13.3 INDIA 14,110.3 10.7 SOUTH KOREA 9,882.4 7.5 AUSTRALIA 3405.9 2.6 ASIA-PACIFIC 26,681.0 20.3 TOTAL 131,337.5 100% Table No 1- Global Market Segmentation Source- (As Created by the Author) Target Market of Australia The leading mobile network service provider in Australia is Vodafone Hutchison. The company has aimed to make $1 Billion every year from all the small businesses in Australia to increase the amount of corporate customers in the country. The company plans to increase the share of the $4.5 Billion small business market from 6% to 18% by the year 2019. Samsung on the other hand is the largest seller of Smartphone in Australia (Shaikh and Karjaluoto 2015). The company has segmented out the market of the country and has put stress on the urban centers of Australia. They have targeted the youth generation for selling their new brands of specialized Smartphone (Hamka et al. 2014). Conclusions The above report on the mobile phone industry has provided a very detailed description of the different trends of the mobile phone industry of Australia. The main report is based on the use of mobile phones, the segmentation of the market, target market and some other notable elements of the mobile industry of Australia. A thorough analysis of the following report will help us to conclude that the aims and objectives of the following report has been achieved. The readers can easily have the idea of the mobile market and the related elements of the mobile market of the country Recommendations Some recommendations of the researcher are as follows; The operators must ensure to bring forth new technologies and innovative ideas while launching new mobile phones for the customers of Australia to prevent the market from getting saturated. There should be more penetration from the mobile operators to push for a 100% digital inclusion of the country. The companies operating in Australia should target other age groups rather than targeting the niche population to increase the demand for the Smartphone. The companies must take advantage of the socio cultural scenario of the country References "Apple."Apple. N.p., 2017. Web. 2 Sept. 2017. Abeele, M.V., Antheunis, M.L. and Schouten, A.P., 2014. 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